October 27 has been declared by UNESCO as World Day for AV Heritage.
For this year, the theme will be "Fading Heritage: We Can Save It."
For greater impact, both UNESCO and the CCAAA have recognized the need to come up with a logo to give the celebration its own identifiable brand.
The logo should symbolize and represent the global audiovisual heritage and its permanent cultural value in the fullest sense. It may also suggest its fragility and vulnerability, the sense of urgency attached to its preservation and the importance of accessibility.
The logo should be:
· Simple – the simpler the better
· A graphical design which works:
- independently of language (the logo itself must not contain any letters or text)
- independent of time
- in different cultural settings
- in all anticipated usage environments (e.g. internet sites, e-mailings, hard copy, projected image)
- in different sizes, from miniscule to enlarged applications
when reproduced through simple technical means (e.g. low resolution black and white photocopy)
· Suitable for systematic use (as a secondary logo) together with the UNESCO emblem
or accompanied by the words “UNESCO World Day for Audiovisual Heritage”, or equivalent in other languages.(for requirements for secondary logos, go to http://portal.unesco.org/ci/en/ev.php-URL_ID=28318&URL_DO=DO_TOPIC&URL_SECTION=201.html.
Entries will be selected on the following criteria:
· Ability to impart the message or the meaning of the symbols
· Attractiveness, recognizability and memorability for audiences in the archival, library, museum and documentation profession; and the mass media and the general public potentially.
· Distinctiveness from other popular logos of institutions and corporations using similar stylized AV imagery of film strips, video screens, phonographs, projectors, sound waves, digital pixels, reel, discs, etc.
Submission of Entries
Entries should consist of the following:
a) Original Artwork (softcopy)
- preferred format: JPG
- resolution: minimum 300 dpi
- width: minimum 800 pixels
b) Thumbnail version
- format: JPG
- resolution: 96 dpi
- width: 300 pixels
c) Summary description or explanation of the logo symbolism
A brief write-up on the logo designer will be expected as well.
Deadline for Submission: No later than 15 August 2009
Submit entries and requests for information to:
Ms. Joie Springer
Senior Programme Specialist
Information Society Division
1, rue Miollis
75732 Paris Cedex 15
Specific questions concerning the graphic charter of UNESCO should be sent to:
Chief, Promotion, Partnerships and Branding Unit
Bureau of Public Information
The winning entry will be announced and presented on October 27, 2009 at the CCAAA and UNESCO websites, together with an explanation of the symbolism inherent in the design. The winner will receive from UNESCO a monetary reward of US2000 and will be featured in the website as well.