“Traditionally, the idea of a marquee was that the show starts on the sidewalk,” Melnick. “The moment a passerby sees a marquee, the entertainment and the excitement begins,” he says, adding that whether neon-emblazoned or well-adorned, they are designed to “essentially create and envelop you into the movie-going experience.”
Read the story here: http://toronto.openfile.ca/toronto/file/2011/07/ode-movie-theatre-marquee
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