Speaking at the Los Angeles Convention Center, where the keynote also was part of the AFCI Locations Show, McGurk hailed digital filmmaking and distribution
for bringing down production and release costs, argued that theater owners need independent films to fill their theaters and predicted that targeted release strategies and social marketing campaigns will help indie filmmakers connect with audiences.
Read the story here: http://www.hollywoodreporter.com/news/laff-2012-cinedigm-chris-mcgurk-digital-indie-renaissance-338473
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